NEW YORK (November 25, 2025) – Delivering a historic audience, the 2025 NWSL Championship, presented by Google Pixel, reached an average of 1,184,000 viewers in primetime on CBS last Saturday, marking the league’s most-watched match in history. The 2025 figure marks a 22% increase from the 2024 title match, which held the previous viewership record, and a 45% gain from the 2023 contest. Viewership of the league’s marquee match among adults ages 18-34 increased by 70% year-over-year, underscoring continued momentum with younger audiences.

Viewership for the Championship match, which saw Gotham FC defeat the Washington Spirit, 1-0, to earn the club’s second title in three years, peaked at 1.55 million viewers.

“Surpassing one million viewers for the 2025 NWSL Championship is an extraordinary achievement and a powerful reflection of the momentum behind our league and our product. This record-setting audience demonstrates the deepening connection fans have with our players, our clubs and the world-class competition on the field, and it underscores the growing demand for women’s soccer on the biggest stages,” said NWSL Commissioner Jessica Berman. “We’re incredibly proud of what this moment represents for the NWSL and for everyone who continues to invest in and believe in the future of our game, and we’re grateful to our partners at CBS for their continued partnership and commitment to elevating the league on a national stage.”

In addition to live match coverage, CBS delivered expanded coverage throughout Championship weekend, including the return of CBS Mornings, which aired live from PayPal Park on Friday, marking the second consecutive season the prominent national morning show has broadcast from a women’s sports championship venue. The network will also air the 2025 NWSL Skills Challenge, presented by CarMax, on Saturday, November 29 at 1:30 PM ET on CBS.

The NWSL’s seven postseason linear telecasts across ABC/ESPN and CBS drew an average of 550,000 viewers for a cumulative audience of 3.36 million across the playoffs, up 11% from 2024. Total viewership across Nielsen-rated platforms in 2025 reached 20,162,000, representing an 18% increase from the 2024 season.

Attendance also reached unprecedented heights during the 2025 postseason, as 114,459 fans filled stadiums across seven playoff matches, marking the most attended postseason in league history and an 11% year-over-year increase. Overall playoff attendance has more than doubled since 2021, reflecting more than 2.5x growth over the past four seasons.

The Championship match itself was played before a sold-out crowd of 18,000, representing a 57% YoY increase and generating the highest single-game ticket revenue in NWSL history.

On the social media side, Championship week shattered league records. Across platforms, content generated 50.6 million impressions, a 56% year-over-year increase, with 1.6 million engagements across platforms and 13.2 million TikTok impressions, 12 times higher than 2024.

Championship weekend content was viewed over 26 million times, reaching fans at levels up 29% from the previous year.

Additionally, merchandise sales on-site at the championship rose 34% year-over-year.

The NWSL’s continued growth in viewership, attendance, social engagement, and merchandise sales builds on another year of significant league milestones, including record-setting crowds, sustained investment in player development, enhanced fan experiences, and strategic broadcast partnerships that are expanding the league’s reach and elevating women’s soccer on a national stage.