After resounding success in 2022, Just Women’s Sports will continue to partner with the NWSL to distribute league content throughout the 2023 season, culminating in a multi-channel activation at NWSL’s 2023 Championship Weekend with events, live shows, and content
NEW YORK (March 30, 2023) –
The National Women’s Soccer League (NWSL) announced today Just Women’s Sports (JWS), the leading multimedia platform exclusively dedicated to women's sports, has secured the rights to continue distributing official NWSL game highlights and content for the upcoming season. This content and media partnership enables JWS to expand coverage around the league, driving fan interest and engagement week-to-week and opening revenue opportunities through content monetization.
NEW YORK (March 30, 2023) – The National Women’s Soccer League (NWSL) announced today Just Women’s Sports (JWS), the leading multimedia platform exclusively dedicated to women's sports, has secured the rights to continue distributing official NWSL game highlights and content for the upcoming season. This content and media partnership enables JWS to expand coverage around the league, driving fan interest and engagement week-to-week and opening revenue opportunities through content monetization.
Expanding upon their inaugural partnership in 2022, JWS will focus on elevating the profile of women's soccer globally through various touch points across the year and further establish the NWSL as a leading sports league. JWS will also bring back its popular pre-game show "The Warm-Up" for the NWSL Championship and host the league’s officially sanctioned Championship party during the weekend leading up to the game, which has more than tripled its viewership since 2019.
Haley Rosen, Founder and CEO of JWS, shared her enthusiasm at the continuation of the partnership, saying, "Last year was a leap for Just Women’s Sports and the NWSL, and we saw exponential growth in our audiences, engagement, and interest. JWS is built to help increase and drive fandom, and we’re seeing that across the landscape by giving fans access to the league’s most important storylines and moments every day. We’re excited to deepen our relationship with the NWSL and continue to showcase and elevate the incredible athletes in the league.”
"We are proud of the work we did with Just Women’s Sports last year and it was an easy conversation to extend the partnership,” said NWSL Chief Marketing Officer Julie Haddon. “Their understanding of driving growth in the digital media space and dedication to the audience for women's soccer has been invaluable to us. We’re looking forward to working together again to continue broadening our base and giving fans dynamic ways to engage with our league, players, rivalries, and exciting moments.”
Last year, Just Women’s Sports generated more than 46M social impressions, 5M video views across social platforms and over 2K organic posts from players and fans throughout NWSL Championship Weekend. In addition, Just Women’s Sports distributed over 1,000 content pieces and highlights throughout the 2022 NWSL season reaching more than 30M fans.About the National Women's Soccer League (NWSL)
The National Women’s Soccer League is the premier women’s professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Chicago Red Stars, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, OL Reign, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Utah Royals FC and Washington Spirit. About Just Women's Sports (JWS)
Just Women's Sports Inc. is a digital-first consumer media brand dedicated to 100% women's sports, 100% of the time. Through digital content, original programming, live events and more, JWS brings fans everything they need to see and know in the world of women's sports.
Just Women's Sports is proudly backed by an All-Star group of investors, including Blue Pool Capital, Will Ventures, and Thirty Five Ventures, as well as a roster of world-famous athletes including Billie Jean King, Allyson Felix and Abby Wambach.
Find Just Women's Sports online at justwomenssports.com and on Instagram, TikTok, Twitter, YouTube, and Facebook.
Media Contact Kirsten Brierley
Rico Ripoly