CHICAGO (June 16, 2021)

– The National Women’s Soccer League (NWSL) announced today it has begun a rebranding process to its visual identity to be unveiled later this year. The NWSL tapped Chicago-based, award-winning creative agency Soulsight to lead the initiative, which will include the creation of a new logo with global appeal.

CHICAGO (June 16, 2021) – The National Women’s Soccer League (NWSL) announced today it has begun a rebranding process to its visual identity to be unveiled later this year. The NWSL tapped Chicago-based, award-winning creative agency Soulsight to lead the initiative, which will include the creation of a new logo with global appeal.

Reflecting on the expansion and growing popularity of the NWSL in recent years, Soulsight is conducting extensive brand insight research with key stakeholders to guide the brand strategy, elevate the League on a global stage and position the organization for continued positive momentum into the future. “The recent growth and evolution of the NWSL has been incredible and our 10th anniversary season is the perfect time to launch a new brand identity that strengthens our purpose, excites our fans, and more fully represents the extraordinary players in our league,” said NWSL Commissioner Lisa Baird. With club expansion and increased sponsorships, the unprecedented growth of the NWSL has resulted in a larger fanbase and viewership than ever before. A major goal of the NWSL rebrand is to better reflect the diversity of its players, fans and stakeholders, while also positioning the organization as an empowering, global powerhouse brand. “Soulsight is honored to collaborate with the National Women’s Soccer League to develop an identity that will better connect the NWSL with its fans and reflect the organization’s diverse values. We look forward to applying our 25 years of consumer insights to guide our creative process in the months ahead,” said Jessica Feld, SVP Brand Partnerships, Soulsight.